The Art of War, from The Chinese philosopher warrior, Sun Tzu, was written approximately in century III before Christ. It is one of the wisest military strategy agreements.

Its text is applied to the competition and to the general conflict in ali leveis of life. Its aim is victory without combat.

Their strategic basis are: win without fighting, avoid strength to attack weakness and before winning the others, win oneself.

The Art of War has been used, as a metaphor, in the battles that has become the competitions among the companies.

Sun Tzu's book became a best seller and nowadays, the greatest presidents of corporations, political leaders and successful businessmen are using it as a marketing manual.

(Adapted from The Art of War- Sun Tzu)

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