4 TikTok Takeaways Learning Should Apply
The journey begins by asking: what makes it so attractive to and engaging for billions of users? What are the ingredients in their secret sauce that you can take away to apply to your learning efforts? Here are my four takeaways but there's possibly more. If I missed some, please share.
1.
Brevity is the first thing that usually comes to mind. TikTok's intent was to force users to deliver content in 15–60 seconds. In recent years, however, they've allowed users to deliver videos for up to 10 minutes.
2.
Brevity doesn't necessarily have to be 15–60 seconds, but learning must do something it often fails to do and that's getting to the point. This brevity is brevity with intent. You're probably still not convinced, but trust me, TikTok is full of educational content teaching people new things—whether it’s life hacks, how-to videos or simply demonstrating a new product. TikTok has been such a learning influence that the hashtag #LearnOnTikTok has over 7 billion views with over a million videos.
3.
Enjoyment is also another element associated with TikTok videos. You'll certainly hear users say how much they enjoy watching these types of videos. Naturally, some practitioners will claim that "learning" is a serious activity and "fun" has no place when it comes to skilling people to their jobs well. Really? I bet you can think back to a moment you learned something in your life and still apply or remember it today. I also bet the person that taught it to you made it enjoyable too!
4.
TikTok also excels at social and user engagement. They leverage the opportunity for users to generate and share their content with others. This organic interaction is at the root of its success, like many other successful social media platforms. TikTok has made social video engagement so successful that TikTok-type shared content is now an accepted norm in our daily lives.
(Adapted from https://elearningindustry.com/tiktok-takeaways-learning-should-apply)
The headings below were removed from the text. Number them to indicate the order they must appear to complete the text correctly. Then, mark the option that contains the right sequence.
( ) Make It Social
( ) Give It Purpose
( ) Make It Enjoyable
( ) Keep It Short